Funeral plans with free gift - May 2026
A number of UK funeral plan providers are now offering free gift incentives to new customers - from £150 gift cards, to money off the cost of a plan.
We've done the research so you don't have to. Below, we've identified the best funeral plan free gift offers available in May 2026, helping you find a plan that offers genuine value beyond the headline incentive.
Top funeral plan free gift offers:
- Distinct Cremations - £150 free gift card
- Simplicity Cremations - £100 free gift card
- Co-op - Up to £200 free gift card
- Pure Cremation - £100 free gift card (via monthly instalments)
- Celebration of Life - £50 free gift card
Please note, the free gift offers detailed are correct at the time of publication, but subject to change.
Distinct Cremations - £150 free gift card
Distinct Cremations are offering the highest value free gift card of any funeral plan provider we researched - a £150 gift card available to new customers purchasing a plan in full or via up to 12 monthly instalments.
The gift card is available for both of Distinct Cremations' plans; the Direct Cremation Plan at £1,999 and the Funeral Service Plan from £2,499.
It's worth noting that the gift card is available on plans paid for in full or over 12 months. Longer instalment plans of 5 or 10 years aren’t eligible.
Once the funeral plan has been in place for 90 days, you’ll be emailed a unique link to claim your gift card (via the GiftPay website). This link is valid for 3 years.
You have the option of claiming a gift card for the likes of B&Q, Costa Coffee, M&S, John Lewis, Sainsbury’s and many more.
Key points with Distinct Cremations £150 free gift card:
- Expiry date: 31st May 2026
- Available on plans paid for in full or via 12 monthly instalments
- If you cancel your plan before 90 days you won’t be eligible
- Purchaser has to be aged 18 or over
- Terms and conditions: https://www.distinctcremations.co.uk/offer-terms-0426/
Simplicity Cremations - £100 free gift card
Simplicity Cremations are currently offering a £100 free gift card for new customers taking out their low-cost funeral plan.
The gift card is available to new customers only. A new customer is defined as anyone purchasing a funeral plan for the first time.
Existing customers, including those who cancel and repurchase a plan during the offer period, aren’t eligible.
As with the Distinct Cremations offer, our plan must be active for 90 days before you can choose your gift card. Please note, the gift card provider, Prezzee, will contact you via email within 7 days (of the 90 days elapsing).
You can choose from over 200 retailers, including Argos, Asda, M&S, B&Q, IKEA, John Lewis and Sainsbury’s.
Alternatively you could choose a Prezzee gift card for a wider choice, opening you up to brands like Uber, Airbnb, Netflix, Deliveroo, M&S, Asda, John Lewis and Primark.
Only one gift card is permitted per email and multiple plans purchased using the same email address won’t be eligible for additional rewards.
Lastly, you have 30 days from receiving your 'How to Claim' communication to select your preferred gift card, after which the offer expires.
Key points with Simplicity Cremations £100 free gift card:
- Expiry date: 30th June 2026
- Available on plans paid in full or 24 monthly instalments
- If you cancel your plan before 90 days you won’t be eligible
- You have 30 days to choose your gift card
- Purchaser has to be aged 18 or over
- Terms and conditions: https://www.simplicity.co.uk/terms/offers-terms
Co-op Funeralcare - Up to £200 free gift card
Co-op Funeralcare are currently offering a free gift card to new customers purchasing a prepaid funeral plan. The value of the gift card varies depending on the plan you choose, making it one of the more flexible free gift offers available.
The gift card value is determined by the funeral plan purchased:
- Direct Cremation Plan - £50 gift card
- Simple Plan - £100 gift card
- Bronze, Silver or Gold Plan - £200 gift card
Co-op members receive an additional £50 reward credit added to their membership account on top of the gift card, making the maximum total incentive available £250 for members purchasing a Bronze, Silver or Gold plan. A £1 membership joining fee applies.
As with other providers, your plan must remain active for 90 days with all payments up to date before you become eligible. You'll then receive a 'How to Claim' email or letter within 28 days of the 90-day period elapsing. You'll have 30 days from receiving this communication to select your preferred gift card.
You can choose from a Love2Shop gift card, National Garden Gift Card or an Amazon gift card.
It's worth noting that the Co-op's free gift offer applies to plans purchased directly through Co-op and plans bought via third parties or partners are not eligible.
Key points with Co-op Funeralcare free gift card:
- Expiry date: 28th June 2026
- Gift card value: £50-£200 depending on plan type
- Co-op members receive an additional £50 reward credit on their membership account
- Plan must remain active for 90 days with payments up to date
- Not available in Northern Ireland
- Can’t be combined with member prices or any other offer
- Purchaser must be aged 18+ and a UK resident
- Terms and conditions: https://www.coop.co.uk/giftcardterms
Pure Cremation - £100 off a funeral plan or £100 free gift card
Pure Cremation are currently offering a £100 off the cost of a one-off upfront payment funeral plan. However, if you choose to pay for your Pure Cremation funeral plan via monthly instalments, you'll be eligible for a £100 gift card instead.
Unfortunately we were unable to find out more about the Pure Cremation free gift offer at this time.
- Expiry date: 31st May 2026
- £100 free gift card only available for those paying via monthly instalments
- Purchaser has to be aged 18 or over
- Terms and conditions: N/A
Celebration of Life - £50 free gift card
Celebration of Life are currently offering a £50 free gift card to new customers through Rewardable. The gift card is emailed to the funeral plan holder once an equivalent amount has been paid towards the plan.
The e-gift card offers a range 50 of brands such as AirBnB, Ticketmaster, H&M, Deliveroo and Just Eat.
If you’re paying in full, you can expect to receive your gift card within 60 days of purchase. If paying monthly, the gift card will be sent within 60 days of having paid an equivalent amount towards the plan.
It's worth noting that if you cancel your funeral plan, the value of the gift card will be deducted from any refund due, even if the gift card has already expired or not yet been redeemed.
Key points with Celebration of Life £50 free gift card:
- Expiry date: No end date specified
- Only available on plans paid in full or via 12 monthly instalments
- Gifts are sent out once per month for all eligible customers
- Purchaser has to be aged 18 or over
- Terms and conditions: https://www.col.co.uk/gift-terms
Other funeral plan incentives available
At this time the only other incentive our research identified was from Aura Funerals, who are offering £100 off when you purchase two funeral plans at the same time. Aura are referring to this offer as “Two together”.
If you’re interested in funeral plans for couples see our dedicated guide.
Choosing the right funeral plan is more important than a free gift
A free gift can be a welcome bonus, but it should never be the primary reason for choosing a prepaid funeral plan. The most important thing is finding a plan that genuinely meets your needs, both now and in the future.
Free gift incentives are a tool designed to encourage a purchase. Whilst there’s nothing wrong with taking advantage of a good offer, choosing a plan based on the gift alone could mean overlooking a provider that better meets your needs.
When comparing funeral plans, there are many factors to consider, including:
- Price - is the funeral plan affordable, and does it represent genuine value?
- What's included - are all crematorium fees, removal of medical devices, delivery of ashes, collection of the deceased covered as standard?
- 24/7 availability - can you reach the provider at any time, day or night for support and guidance?
- Speed of collection - how quickly can the provider collect the deceased when the time comes?
- Customer service quality - does the provider have a strong, consistent customer feedback rating (for example Trustpilot) built over time?
- Crematorium coverage - does the provider have facilities local to you?
- Financial protection - is the provider regulated and FSCS-protected?
If you've compared providers and two plans are broadly similar across all of the above factors, a free gift incentive could be a perfectly good reason to choose one over the other.
Consider the free gift as a perk, but not a deciding factor.
Are free gifts offered with over 50s life insurance plans?
Free gift incentives are not unique to funeral plans, they’re also widely used in the over 50s life insurance market, often with higher gift values.
SunLife, one of the most recognisable names in the sector, currently offer a £140 Love2Shop gift card to new customers. Other providers such as Aviva (£200) and Legal & General (£120) offer similar incentives.
As with funeral plans, these gifts are designed to encourage a purchase and shouldn't be the primary reason for taking out a policy.
It's also worth considering which product is actually right for you. If your primary goal is to cover funeral costs and protect your family from rising prices, a prepaid funeral plan is usually the more suitable choice; locking in today's prices and guaranteeing the service will be provided.
For a full comparison, see our funeral plan or life insurance guide.
Secure the right funeral plan - not just the best free gift
So there you have it, the best funeral plan free gift offers available in May 2026.
A free gift card is a nice bonus, but the most important thing is securing a funeral plan that meets your needs and offers real value.
In the long run, choosing the right plan at the best price will always matter more than the incentive that comes with it.
If you're looking for a low-cost, no-fuss direct cremation funeral plan, Simplicity Cremations could be the right choice.
Our funeral plans start from £1,799 and cover all the essential services of a direct cremation with no hidden fees, including
- Collection of deceased (24 hours a day)
- All crematorium fees
- Transfer to a crematorium
- Specialist support from our funeral advisors
- Return of ashes or scattering in our garden of remembrance
And until 30th June 2026, new customers can also claim a £100 free gift card, redeemable across more than 200 retailers including M&S, John Lewis, IKEA and Sainsbury's.
Regulated and FSCS-protected, with a network of 45 owned crematoria across the UK, Simplicity is a trusted and accessible direct cremation provider.
Buy a Simplicity Cremations funeral plan online from just £1,799.
